Kwajafa
Brand & e‑commerce for Afrocentric art and one-of-one fashion
A brand and e‑commerce site for Kidamari Kwajafa that presents his Afrocentric art and one-of-one fashion (Sahel / Northern Nigeria) and lets visitors browse, shop, and follow his journey. Built from scratch: full-screen hero, vision and lineage narrative, 'Recent Invocations' work gallery, product catalog with cart and demo checkout. Expanding into a gallery for his art; the only logic-heavy piece is cart and selling—no backend, content in code.
Duration
—
Year
2025
Client
Kidamari Kwajafa
Service
Web Design, E‑commerce
Project Overview
The artist needed one place that could act as both a brand home and a shop for one-of-one clothing, bags, calabashes, and related pieces. We built a custom site: homepage as a scrolling narrative (vision → lineage → work gallery → follow → philosophy), sticky header and full catalog on other routes, client-side cart and demo checkout. No CMS or backend—products and gallery data live in TypeScript modules; the site is expanding as an art gallery with cart/selling as the only heavy logic.
Problem
The artist needed a single place that could act as both a brand home (vision, story, philosophy) and a shop for one-of-one clothing, bags, calabashes, and related pieces. The site had to feel distinct and culturally grounded—not a generic store—while supporting clear navigation, product discovery, and checkout.
Goal
Build a custom site from scratch that: (1) establishes Kidamari Kwajafa's identity and 'Reimagining Heritage Through Modern Eyes' narrative, (2) showcases work in a gallery-style 'Recent Invocations' section, (3) drives sales via a full product catalog and cart/checkout, and (4) connects visitors to Instagram and the artist's world with clear CTAs.
Solution
Home: single-page narrative—hero (full-screen logo, 'Artist • Illustrator • Storyteller'), Vision, Lineage/Vessel story, Work Gallery ('Recent Invocations'), CTA Follow (Instagram), Philosophy ('This Is Not Art. This Is Medicine.'). Products: catalog with category filter (Clothing, Bags, Calabashes, Hats, etc.), product cards with '1 of 1' where applicable. Product detail: image, description, Add to Cart, related products. Cart and demo checkout (client-side; no real payment). No header on homepage for full hero; sticky header and cart on all other routes. No CMS or backend; data in lib modules. Deployed on Vercel.
Outcome
Launched and in use. The site acts as brand home and shop; expanding to serve as a gallery for his art. Add metrics or client quote when available.
Key features & deliverables
Brand narrative
Homepage as scrolling experience: hero, Vision, Lineage, Recent Invocations gallery, Follow CTA, Philosophy/Manifesto.
Product catalog
Shop with category filter (Clothing, Bags, Calabashes, Hats, etc.); product detail with Add to Cart and related products.
Cart & checkout
Client-side cart (React context), quantity and remove; demo checkout flow. Free shipping rule (e.g. over $300).
Conditional layout
No header on homepage for full-screen hero; sticky header and cart on all other routes for clear shop navigation.
Content in code
No CMS; products and gallery data in TypeScript modules. Site expanding as art gallery; cart/selling is the only logic-heavy piece.
How we did it
Brand-first layout: Home as a scrolling narrative (vision → lineage → work → follow → philosophy) so the site feels like an experience, not only a store.
Conditional header: No header on the homepage to keep the hero full-screen; header and cart on all other routes for clear shop navigation.
Single codebase, no CMS: Products and gallery data in TypeScript modules for speed and control; content updates via code.
Cart and checkout in the frontend: Cart context and demo checkout keep scope manageable while showcasing a full e‑commerce flow.
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Technologies & scope
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